Business Case Development for Product Professionals

Enroll here! Course flyer here.

I had an outstanding experience taking this course. Its focus on the process of creating product-oriented business cases, including pitching them to executive leaders, was thorough and insightful. I was able to immediately apply the concepts and techniques I learned to a business case I successfully presented soon after the course. The course made my business case and pitch better!
— Marco Tillmann, Product Manager, Here Technologies

Now also Online!

Take the Product Business Case course at home at your own pace. Visit Product Strategy University today!

2019 Schedule

  • July 30/31 - Tel Aviv

  • September 10/11 - amsterdam

  • october 22/23 - london

  • november 5/6 - tel aviv

    Enroll here! Course flyer here.

Product managers and other product professionals face special challenges in developing business cases. Whether you’re pitching a new product or taking an existing one to the next level, this course will give you the knowledge and skills necessary to create winning business cases and confidently pitch them to decision-makers. Developed by two veteran product managers with over 40 years of experience, this course will give you the inside track to quickly building a business case and getting it approved.

As a participant, you will:

  • Learn the critical sections of a successful business case

  • Understand key financials and how to generate them

  • Learn to overcome common objections from decision-makers

  • Improve your presentation skills to deliver compelling pitches

  • Expand your network with professionals facing challenges similar to yours.

As a course participant, you’ll get:

  1. Course materials including presentations and a study guide

  2. Access to the online version of the course for future reference

  3. Access to an online course on capturing business models

  4. A library of templates and examples

  5. Two hours of free coaching with an instructor

  6. Membership in a community of other students

Course Agenda

Day 2

  • Financials Overview

  • Projecting Revenues

  • Projecting Costs

  • Building the Case

  • Presenting Business Cases

Day 1

  • What is a business case?

  • Creating the foundation: The Lean Canvas

  • Extending the Lean Canvas

  • Capturing Business Context

  • Strategic alignment

  • Understanding Markets

Course Instructor

Greg Prickril is a digital product strategy consultant and trainer with almost 20 years of experience. He's shipped products as a product manager at IBM, Microsoft and SAP. Greg's experience in new product discovery has given him deep insight into the process of creating business cases that get approved.