PRODUCT MANAGEMENT EMPOWERMENT PROGRAM

Traditional product management courses are almost always valuable but the outdated approach they tend to take can be tedious and costly:

  • Expensive travel may be required

  • Maintaining focus for multiple, consecutive days is virtually impossible

  • Exercises based on case studies do not result in information that is immediately relevant to participants’ work

  • With participants from other companies, it can be difficult to share sensitive details

The Product Management Empowerment Program (PMEP) overcomes these limitations, creating a breakthrough, unique experience for your product managers by:

  • Minimizing or eliminating travel via online study and remote live sessions (in-person sessions available also)

  • Providing a unique strategic perspective to managing products and portfolios

  • Delivering an end-to-end view of PM in nine, 90-minute sessions (by default)

  • Generating valuable artifacts like a product strategy, roadmap, and value propositions for the products participants are managing

  • Optionally generating a product strategy presentation that can be delivered to an audience you choose, e.g., senior leaders, at the end of the program

  • Emphasing presentation skills and effective communication

  • Providing follow-up coaching sessions (included in tuition) to help participants incorporate what they learn into their daily work

  • Offering a safe, team environment where there is no need to avoid sensitive information

After completing the sessions, your product managers will have a shared, end-to-end, and strategic perspective on their work. Participation in the course forms the basis for a PM community that can share knowledge and experience going forward.

We have yet to deliver the PMEP exactly the same way twice! In some cases, we’ve adjusted the content and rhythm in the middle of the program to accommodate busy schedules and unforeseen developments. The program is that flexible!

Learning Objectives

  •  Gain a common, end-to-end perspective on product management from a strategic perspective

  •  Align on a core set of roles, processes, and expectations

  •  Develop artifacts that are immediately relevant to participants' work

  •  Improve presentation skills

  •  Avoid common PM oversights and mistakes

  •  Understand how product managers’ role as leaders

  •  Network and have fun

Sessions

These are the default program sessions. Participants watch online videos for each and complete related exercises. Interactive sessions that follow these modules are dedicated to providing feedback on exercises, discussing the impact on the participants’ organization and exploring how concept can be incorporated into team practices.

  1. Product Business Models

  2. Problems & Solutions

  3. Markets & Customers

  4. Defining Product Success and Managing Risk

  5. Strategy & Roadmap

  6. Value Differentiation

  7. Releases and Requirements

  8. Business Justification

  9. Stakeholder Engagement and Wrap-up

WHO IS THE PROGRAM FOR?

This program is designed for teams of product managers and product owners working for the same company. The program is valuable for PMs and POs at virtually every level of expertise.

HAVE IT YOUR WAY!

The course content and live sessions have been designed in a modular way so that we can easily customize the program for your organization’s needs, including:

  • Adapting the length and number of sessions

  • Emphasizing topics of particular importance to your product managers

  • Adding additional lectures on relevant topics

  • Adapting the number and nature of course exercises

For more information on customizing a program for your organization, please contact us.

You can download our program overview here.