Why do I have to register to read the white paper?
Transparency is very important to me. In the interest of full disclosure, I would like to share why I ask you to provide contact information before I make some content available to you: I invest significant time and effort in what I consider valuable content so that I can:
Show thought leadership on various topics
Collect information for marketing purposes (content marketing).
The idea is that you get information that could be valuable to you and I get the opportunity to contact you to request your feedback and determine if I could be helpful to you or your organization. A couple of things to keep in mind:
I send very little correspondence — I don’t like getting spammed either
You can easily opt out of future correspondence if you don’t find it valuable (single click).
You can find more information on “content marketing” here.